Burpee Seeds has been one of the most recognized gardening seed companies since 1881. But with a recent resurgence of urban farming and high demand for local vegetables, Burpee Seeds has to seize the opportunity to become the authority on vegetable gardening.
branding:
With an updated logo and package redesign, Burpee can have a new and refreshing look that'll stand out from their competitors.
awareness:
The main goal is to let anyone know how easy it is to grow their own food and to help others who don't have enough to eat. Burpee can sell Seeds-to-Feed donation cards will be offered for $1 each at the registers wherever they're sold. Along with all of the monetary donatations, each vendor will collect these signed seed-embedded cards and distribute them to community gardens and soup kitchens throughout the U.S.
CW: David Sloan
branding:
With an updated logo and package redesign, Burpee can have a new and refreshing look that'll stand out from their competitors.
The main goal is to let anyone know how easy it is to grow their own food and to help others who don't have enough to eat. Burpee can sell Seeds-to-Feed donation cards will be offered for $1 each at the registers wherever they're sold. Along with all of the monetary donatations, each vendor will collect these signed seed-embedded cards and distribute them to community gardens and soup kitchens throughout the U.S.