POND's Rejuveness Campaign #antiagelimits

my role: Senior Art Director/Creative Lead/Designer
Copywriter: Marley Tito    |    Photographer: Yossi Michaeli

 I was asked to lead a new Facebook campaign for Rejuveness Anti-Wrinkle cream for POND's featuring actress, Jordana Brewster. Everyone says there are age limits on everything, But not to us. We wanted to position any consumer using Rejuveness to take a stance by being "Anti Age Limits" through the eyes of Jordana.