Hannah Choi
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Pond's Social

 
 

POND's Editorial Calendar

my role: Senior Art Director/Creative Lead, Designer
Copywriter: Marley Tito
Photographer: Lizzie Brooks

POND's has been one of the oldest beauty brands in the world but their image wasn't keeping up with modern times. I was asked to lead the visual direction for the social channels on POND's. Everything was upgraded to have a clean, bright, and lifestyle imagery style we shot.

https://twitter.com/ponds

 
 

 
 

POND's Rejuveness Campaign

Anti Age Limits


my role: Senior Art Director/Creative Lead, Designer
Copywriter: Marley Tito
Photographer: Yossi Michaeli

 I was asked to lead a new Facebook campaign for Rejuveness Anti-Wrinkle cream for POND's featuring actress, Jordana Brewster. Everyone says there are age limits on everything, but we decided to position Rejuveness as an anti-wrinkle cream anyone can use no matter what age and taking a stance against it by also being "Anti Age Limits" through the eyes of Jordana.

 
 
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