Q-tips Website ReFRESH

my role: Senior Art Director
Art Director: Molly Kugelmann    |    UX/UI design team: Daniela Bronfenmajer, Bianca Gonzalez    |   photographer: lizzie brooks
 

After the amazing feedback and successful results of our social campaign, the client requested to implement the same throughout all their assets even outside of social and completely redesigning the website. We also created tons of content and shot internally to fill the site with.

www.q-tips.com

 
 

Q-tips Hacks Website Content

my role: Senior Art Director/designer/creative lead
Art Director: Molly Kugelmann    |    Photographers: Lizzie Brooks / Tiffany Cooper
 

My team and I shot all of the Q-tips hacks in-house specifically to curate fresh and new content for the website redesign. This gave us more visual control from start to finish to make the creative look like a cohesive campaign.

 
 


Q-tips Key Visual

my role: Senior Art Director/designer/creative lead
Art Director: Molly Kugelmann    |    Key Visual Photographer: Mike Garten    |    Key Visual Prop Stylist: Sarah guido-laasko
 

After the completion of the website, Unilever requested a key visual to feature it as their hero. proud of the end results, They wanted to feature it across different  platforms (such as: Unilever employee vans, digital, to in-store end caps, and more).