Hannah Choi
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Q-tips Website Redesign

 
 

Q-tips Website Redesign

my role: Senior Art Director
Art Director: Molly Kugelmann
UX/UI design team: Daniela Bronfenmajer, Bianca Gonzalez

The results of the social rebranding of Q-tips was so successful that the client wanted us to have implement the same throughout all their assets even outside of social, starting with the website.

www.q-tips.com

 
 
 

 

Q-tips Hacks Website Content

my role: Senior Art Director/designer/creative lead
Art Director: Molly Kugelmann
In-house Photographers: Lizzie Brooks / Tiffany Cooper

My team and I shot all of the Q-tips hacks in-house specifically to curate fresh and new content for the website redesign. This gave us more visual control from start to finish to make the creative look like a cohesive campaign.

 
 

 

Q-tips Key Visual

my role: Senior Art Director/designer/creative lead
Art Director: Molly Kugelmann
Key Visual Photographer: Mike Garten
Key Visual Prop Stylist: Sarah Guido-Laasko

The results of the internal content shoot were so successful the clients at Unilever later requested to have an even bigger shoot for their key visual. They wanted to feature it as their hero on the homepage of the new site AND across all platforms (such as: Unilever employee vans, digital, to in-store end caps, and more). This was unprecedented and had never been done outside of Unilever prior to this. They will soon be featured on the swabs packaging in 2017.