Q-tips - social rebrand
my role: Senior Art Director/Lead Creative, Designer, Crafter
Art Director/Designer: Molly Kugelmann | Photographer: Lizzie Brooks | Nail Artists: Amy Tran & Casey Danton (DullLikeGlitter)
Q-tips wanted to shift their beauty tool image to an all encompassing item such as: cleaning, arts & crafts, entertainment, nail art, & etc. I lead the creative team to develop a new visual guideline for all social channels to be inspirational content. We created handmade crafts internally, developed relationships with social influencers/artists for sponsored posts, and made DIY step by steps. The word spread throughout the arts & crafts community and we increased the number of followers and fans by 250%.
All of the Q-tips crafts in this section was handmade by me.