Q-tips - social rebrand
my role: Senior Art Director/Creative Lead, Designer, Crafter
Art Director/Designer: Molly Kugelmann
Photographer: Lizzie Brooks
Q-tips wanted to shift their beauty tool image to an all encompassing item used in life's most hackable moments such as: cleaning, arts & crafts, entertainment, nail art, & etc. I lead the creative team to develop a new visual guideline for all social channels to be inspirational, carefully made, curated content. We used internally handmade crafts, developed relationships with social influencers/artists for sponsored posts, and made DIY step by steps. We simplified the art direction to focus mainly on the brand as standalone projects/Q-tips sculptures made up of the products or details of intricate nail art. The word spread throughout the arts & crafts community and we increased the number of followers and fans by 250%.
All of the Q-tips crafts in this section was handmade by me.
Nail Art photography
Nail Artists: Amy Tran & Casey Danton (DullLikeGlitter)
DIY: Step By Steps
Through our new branding & creative initiative, we got to partner with some wonderfully talented influencers for their DIY crafts using Q-tips.