SIMPLE SKINCARE: Make up for Makeup
my role: Senior Art Director, Creative Lead, Designer
Designers: Bianca Gonzalez, Molly Kugelmann | Copywriter: Marley Tito | Photographers: Marta McAdams, LIZZIE BROOKS | Makeup Artists: Clarissa Luna, gita bass | Hair Stylists: Fred Vanderbunt | Influencers: mermaid - Deepica Mutyala, ROCKSTAR - Amy Marie Gaertner
Simple Skincare launched 3 new products each with different benefits USING their new global branding. They asked us to help spread the word from their previous target market (teenagers) to their new target (older millennials) via Twitter. realizing how experimental with makeup these generations can be, we rolled out our campaign to make up for makeup. We used galleries, gifs, videos, and scratch reels throughout 3 phases: what, when, and how.
phase 1: what — Introduce and educate how to use the new products in order to fully utilize the benefits.
phase 2: whEN — Pair makeup trends and mistakes people often make with certain products that can help you start over.
phase 3: HOW — Show Halloween makeup looks to see how to use Simple in the ultimate removal tests.