simple snap ads

my role: Senior Art Director/Lead Creative
Art Director: Molly Kugelmann   |   Animator: Francois Levebre   |   Copywriter: Marley Tito
Makeup Artist: Clarissa Luna   |   Hair Stylist: Natasha Leibel   |   director: Mike Krentzman

when snapchat was beta testing ads in between friend feeds, only a handful of brands were chosen to participate. Simple Skincare was the one of the few. I lead the team to concept, create, and execute three 7 second ads to feature the new products (eye makeup remover, face wipes, and cleansing oil.) We based them off of emojis and Snapchat filter styles to be contextual with the target audience.